ASCII Anything

S11E7: Build vs Buy Software: When to Build a Custom App vs Buy Off-the-Shelf Solutions with Marc and Natalie

Moser Consulting

Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.

0:00 | 19:03

In this week's episode of ASCII Anything, Marc Brickley, Director of Application Development and Product Manager of Clear Path for Jira, sits down with Natalie Fischesser, Director of Application Development and Moser Labs, to tackle one of the most important technology decisions organizations face: 

Should you build custom software or buy an off-the-shelf solution? 

They explore: 

  • When custom development creates competitive advantage 
  • When SaaS solutions are the smarter financial move 
  • Hidden costs of both options 
  • Scalability, security, and compliance considerations 
  • Accessibility and inclusive design implications 
  • How to evaluate long-term product ownership and technical debt 

Drawing on decades of experience across federal aviation, aerospace, logistics, medical, consulting, and digital collaboration industries, Marc and Natalie provide a practical decision framework for IT leaders, product managers, and executive teams. 

If you're evaluating a new system or replacing legacy software this episode will help you make a confident, strategic build vs buy decision.